Migrant farm workers are simultaneously essential to food systems and structurally invisible to consumers, policymakers, and corporate actors. We seek to disrupt this invisibility by making workers visible, human, and politically relevant, while shifting responsibility away from individual consumer choice toward systemic accountability. In a play on supermarket advertising that tends to show off their great suppliers ('Meet our happy farmers'), we invited audiences to 'Meet THE PICKERS'.
THE PICKERS Campaign transformed a documentary into movement infrastructure. It has laid the foundations with engaged communities, institutional allies, corporate entry points, and a shared framework for reform.
Rather than closing with the final screening, the campaign encourages a new phase of European action on migrant workers’ rights, grounded in compassion, evidence, relationship-building, and political momentum.
We are now working with Swiss Fair Trade towards building a FAIR PICK Coalition.
We need to be certain that our food is exploitation free. The implementation of 10 essential guarantees for migrant workers would give everyone a FAIR PICK.
Meet THE PICKERS Tour
With visibility at its core, the most public-facing action was the Meet THE PICKERS Tour, a 40-day, 10,000 km journey across Europe in a refrigerated van delivering more than 5,000 ethically picked oranges from SOS Rosarno, each wrapped in campaign messaging. In April and early May 2025, the tour took the team from farms and workers’ ghettos to unions, NGOs, and supermarket headquarters – symbolically linking production, exploitation, and consumption, while enabling hundreds of conversations that deepened the campaign narrative, often starting with the question: “Why do we have to point out that this orange from Europe has been picked fairly?”
Your ‘Meet THE PICKERS’ Events
The tour was followed by 'Meet THE PICKERS' events from early June to mid-December 2025. More than 274 free public screenings – the vast majority of them community-hosted – took place as part of 323 total activities across Europe. Over 10,900 people attended events directly, and an estimated 677,000 people were reached through the event hosts' own promotion.
If you can’t find an event near you, why not host your own?
Host your own screening
You can still host a screening of THE PICKERS, but from 2026 onwards it needs to be booked through the production company.
We're now building on the success of THE PICKERS Campaign with the new film THE UNSEEN that offers an even deeper look into the lives of migrant workers. We are pleased to offer you the same deal to show this film for free between now and February 2027.
